I often use in work specific terms, which not everybody user of internet can understand. So still I’m writing posts, I should think: do you know this term or not.
I decide, that collect and explain here all terms from affiliate marketer’s life, to make your reading my posts easy, and also make easy your future work in media buying.
Tracker – instrument for analyzing and distribution your traffic. With tracker you can track your income and spending; efficiency of landing, prelandings, creatives, and also do A/B tests.
Landing page – web-page where user should do action, for which you get commission from partner programs.
ROI – value which show success of your ad campaign. Considered by formula: (income-spending)/spending*100%
CTR – value which show success of your creative and how often user click on it. Considered by formula: (clicks/impressions)*100%
Case – it is example of successful advertising campaign. Usually this is text where media buyers show: which ad source, creatives and landings they use; what they did for improving their income from this campaign.