I often use in work specific terms, which not everybody user of internet can understand. So still I’m writing posts, I should think: do you know this term or not.

I decide, that collect and explain here all terms from affiliate marketer’s life, to make your reading my posts easy, and also make easy your future work in media buying.

What is Tracker?

Tracker – instrument for analyzing and distribution your traffic. With tracker you can track your income and spending; efficiency of landing, prelandings, creatives, and also do A/B tests.

Check best Traffic Trackers for Affiliate Marketing

What is Landing Page?

Landing page – web-page where user should do action, for which you get commission from partner programs.  

What is ROI?

ROI – value which show success of your ad campaign. Considered by formula: (income-spending)/spending*100%

What is CTR?

CTR – value which show success of your creative and how often user click on it. Considered by formula: (clicks/impressions)*100%

What is Case?

Case – it is example of successful advertising campaign. Usually this is text where media buyers show: which ad source, creatives and landings they use; what they did for improving their income from this campaign.