I often use in work specific terms, which not everybody user of internet can understand. So still I’m writing posts, I should think: do you know this term or not.

I decide, that collect and explain here all terms from affiliate marketer’s life, to make your reading my posts easy, and also make easy your future work in media buying.

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What is Tracker?

Tracker – instrument for analyzing and distribution your traffic. With tracker you can track your income and spending; efficiency of landing, prelandings, creatives, and also do A/B tests.

Check best Traffic Trackers for Affiliate Marketing

What is Landing Page?

Landing page – web-page where user should do action, for which you get commission from partner programs.  

What is ROI?

ROI – value which show success of your ad campaign. Considered by formula: (income-spending)/spending*100%

What is CTR?

CTR – value which show success of your creative and how often user click on it. Considered by formula: (clicks/impressions)*100%

What is Case?

Case – it is example of successful advertising campaign. Usually this is text where media buyers show: which ad source, creatives and landings they use; what they did for improving their income from this campaign.